University of Kyrenia Faculty of Economics and Administrative Sciences Instructor, Emete Toros, PhD. attended an Annual International Conference on SΜΕs, Entrepreneurship and Innovation: Management – Marketing – Economic – Social Aspects organised by ATINER, the Athens Institute of Education and Research, on 24-27 July 2017 in Athens. Emete Toros, PhD., presented a paper: ‘City Branding: Residents Perceptions of Kyrenia and Famagusta’, which was the result of research conducted with the assistance of Eastern Mediterranean University’s Communications Faculty Instructor, Assistant Professor Nilüfer Türksoy. The conference was attended by academics from Europe, Turkey, USA, Canada, China and other Far Eastern countries.